Brief Company Profile
CamGSM Co. Ltd.is Cambodia’s longest serving Telecommunications Company with more than 20 years of operation and a customer base of three million subscribers.
The company launched in 1997 in a joint venture with Millicom International Cellular offering customers the first prepaid service with scratch cards.
Operating under the name Mobitel, the company had always been the market leader bringing innovation in both technology and customer service.
In 1998 Mobitel was the first to roll out a nation-wide network in Cambodia along with the first SMS and Roaming services.
It was in 2005 the company launched 3G and a range of Value Added Services (VAS), followed by a credit sharing platform the following year.
The 3G milestone included the transition from Mobitel to the Cellcard brand name, followed by a $200 million investment in 2007 for Next Generation Network (NGN).
Two years later the buy-out of shares from Millicom saw Cellcard become Cambodia’s only 100% locally-owned operator – a credit that has become intrinsic to the brand which still carries the Proudly Khmer tagline today.
More innovations followed with the first mobile payment platform in 2010 and the first loyalty program in 2013. Further advancing the network, Small Cell Solutions to improve indoor coverage were introduced in 2013, followed by the official launch of 4G LTE in 2015.